Walking Talking Billboards

This article by Kate Zernike is a lot like the article "Salespeak", which I wrote about in my previous blog, but this idea is not the first time this has happened. The next time you watch professional volleyball or NASCAR, look at what they participants are wear. They are promoting companys such as Oakley, Mountain Dew, Interstate Batteries, and many others. The horizon is the limit because this will continue to happen as long as companies have to fight for sales. This is even happening to our kids as young as 4 or 5 years old. If you played a sport in your hometown, wasn't your team usually sponsored by someone. Anyone will do something to get that extra edge over the other competition no matter if you sponsor a youth baseball team or a 30 years old man driving race cars. It all go towards one goal, and that is to promote items so people will by. Advertising has not just become something you put on a sign; it take strategy and planning to really find a way to make your product the best thing since sliced bread. The world around us is evolving toward this new form of advertisement, and I don't know how much further they can go?